Tom Lane's profile

NIKE AIR JORDAN – Y O T D

Tom Lane
•
Behance.net
Packaging
SYNOPSIS
One of my favourite projects, packaging, shoe, and apparel Illustrations along with general branding for the Year of the Dragon limited edition box set.
 
CLIENT
NIKE AIR JORDAN
 
ROLES
ILLUSTRATION / CUSTOM LETTERING
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
Permalink
Nike design Packaging streetwear basketball hand–drawn art direction Illustration custom type lettering dragon decorative vector package design
NIKE AIR JORDAN – Y O T D
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Tom Lane's profile
Liverpool, United Kingdom

NIKE AIR JORDAN – Y O T D

Here's a project I created for the good folks at AIR JORDAN. Last summer the team asked whether I would design the packaging artwork for a new limited edition 'Year of the Dragon' Air Jordan shoe. What started 
out as a packaging job then snowballed after the first round of visuals. Eventually my work got incorporated into the shoe design, bag, some apparel, and a few more things to come.

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