Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Repurposing content is one of the biggest efficiencies you can bring to your strategy. Learn how to spin quality content into multiple shareable assets.
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Content marketing remains the engine that drives B2B business strategies far and wide, even as best practices evolve.
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Lead generation is where marketing makes its biggest measurable impact on pipeline and revenue. Learn how to do it effectively.
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Trends, tips, and best practices
New LinkedIn data highlights key CMO trends that are shaping the future of marketing leadership.
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Trends, tips, and best practices
This week’s roundup features advice and rationale for making B2B brand building an essential part of your marketing strategy.
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By focusing on metrics like Share of Mind and Social Sentiment, you can finally tell the real story of how your brand is performing on social media.
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Discover how B2B marketing leaders are measuring their brand-building efforts, and which LinkedIn tools can help bring clarity to your attribution.
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Trends, tips, and best practices
New jobs outlook data shines a light on what’s ahead for the B2B marketing profession.
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Trends, tips, and best practices
Reach a wider audience and gain greater credibility by partnering with B2B influencers. Here’s what you need to know.
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Focusing on the importance of first-party data in a changing privacy landscape, panelists explored the difference between first-party and third-party data, the death of cookies,...
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Targeting and audience building
Learning how you can use B2B audience personas to create more tailored, effective marketing content.
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As technologies like AI disrupt the profession in various ways, marketing pros are staying agile and evolving their skill sets.